Boise State University Athletics is all about empowering student-athletes to compete at the highest level by continually enhancing athletic facilities, supporting the whole student-athlete, and fostering a culture of excellence and enrichment. Included in this mission is a $65M upgrade to the historic Albertsons Stadium, dubbed The North End Zone Project, which includes 1,600 first-class premium seating options, year-round amenities, and top class game-day experiences.
To reach this $65M goal as quickly as possible, Boise State recognizes that making the initiative accessible to donors outside of the very top of the giving pyramid is critical. By prioritizing multi-year pledges, Boise State immediately increases bookable revenue to complete the project on a short timeline.
Reaching this goal with traditional PDF pledges, email chains, and paper processes creates too much friction for donors and fundraisers to effectively scale.
Strategy: Multi-Year Pledges
How Boise State has identified a project that excites donors and can inspire multi-year commitments that benefit donors and the institution, alike
Why Boise State saw the need to make its North End Zone campaign accessible to more donors
What meaningful benefits Boise State is extending to donors for participating in the North End Zone's multi-year giving campaign
How Boise State equipped its team with the resources to execute this mini-campaign at a scale that wasn't possible before
Multi-Year Giving Results
Download the spotlight now to see how it took just five gift officers two weeks to secure more than 100 pledges.
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