Can AI provide an answer to donor neglect?
In a recent Agitator article, Roger Craver posed the question, "Can AI provide an answer to donor neglect?," citing years of fundraising practices that have led to poor donor loyalty and retention rates and low donor lifetime value.
Craver, who fundraisers know well as an expert, innovator, entrepreneur, and longtime publisher, suggests that lack of staffing, budget, and skill are a just a few of the reasons loyalty and retention rates are waning. However, he also says we can build stronger donor relationships through the process of determining donors' preferences and honoring their choice.
Craver also said, "My hopes were boosted with the arrival of the press release at Agitator HQ announcing Version2."
As the first AI research and design lab specifically focused on advancing fundraising in the nonprofit sector, Version2.ai launched from Givzey to use the world's first fully autonomous fundraiser to manage a portfolio of donors, just as an experienced fundraiser would.
Here's his analysis of what Version2.ai and Givzey are up to with the autonomous fundraiser:
"Clearly, the successful execution and positive results from these tests could lead to a significant shift in fundraising practices by enhancing donor relationships, increasing donations and optimizing operational efficiency.
I can’t wait to watch this evolve to the point where we can more easily and efficiently identify and segment donors based on what they care about, rather than the number, size and recency of gifts given.
The ability for an autonomous fundraiser to ask the donor point blank, what do you care about, and have him/her give a direct response is fundraising gold in and of itself and sets the stage for meeting those needs and motivations on a scale never before imagined."
Read Roger Craver's full article on The Agitator here.
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