No matter the type of organization, fundraising has a 'Messy Middle' problem – the time between when a donor is at the height of their excitement and belief in your organization, when they commit to a gift, and when that gift closes.
The ‘Messy Middle’ is full of forms, templates, revision cycles, approval chains, collecting signatures, compliance, layers of bureaucracy, and manual processes that delay closing a gift.
While these steps are necessary, every day that goes by puts a donor's experience and sentiment at risk.
Anecdotally, we know this phenomenon is real. It’s why we created Givzey. But we also know there’s a lack of hard data and research available to nonprofits that speaks to this issue. We (fortunately) have data on donor retention, online giving, and many other fundraising disciplines and processes – but not the one that might matter most: how much time and energy is spent in the high stakes world of major, leadership and bequest giving.
That’s why we’re proud to release the first-ever Nonprofit Gift Documentation Management Benchmark Report, which compiles the result of a survey we conducted in the spring of 2024 with about 100 nonprofit organizations – including Higher Educational Institutions, Independent Schools, Healthcare Organizations, and Cause-Based Nonprofits. Our goal is to help others in the Social Good sector understand, manage, control, and turn the Messy Middle into an asset.
Some of the data is encouraging, but much of it should serve as a wake-up call to the sector in terms of eliminating unnecessary risk and freeing up staff time for much more impactful activities.
Download Your Free Copy of The 2024 Nonprofit Gift Documentation Management Benchmark Report
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